Privacy Policy

Last updated: December 31, 2025

1. Introduction

Welcome to Totally Flawless ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or interact with our services.

By using Totally Flawless, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Account Information: Name, email address, phone number, and location when you create an account or sign up for our services
  • Profile Information: For artists, we collect portfolio photos, video links, service specialties (makeup, hair, or both), and professional information. For clients, we collect service interests and inspiration preferences.
  • Booking Information: Details about appointments, service requests, and preferences
  • Communication Data: Messages, feedback, and other communications you send to us or other users through our platform
  • Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

2.2 Automatically Collected Information

When you use our services, we automatically collect certain information:

  • Device Information: IP address, browser type, device type, operating system, and unique device identifiers
  • Usage Data: Pages visited, features used, time spent on pages, and navigation patterns
  • Location Data: General location information based on your IP address or device settings (with your permission)
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and analyze usage

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our platform and services, including matching clients with artists and facilitating bookings
  • Communication: To send you confirmations, updates, and important information about your account and bookings
  • Verification: To verify artist credentials, portfolios, and professional qualifications
  • Personalization: To customize your experience, show relevant content, and make recommendations
  • Safety and Security: To detect, prevent, and address fraud, abuse, and security issues
  • Analytics: To analyze usage patterns, improve our services, and develop new features
  • Legal Compliance: To comply with legal obligations and respond to legal requests
  • Marketing: With your consent, to send promotional communications about our services, features, and special offers

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as payment processing, data storage, email delivery, and analytics. These providers are contractually obligated to protect your information.

4.2 Platform Users

For artists: Your profile information, portfolio photos, and service details are visible to clients on our platform to facilitate bookings.

For clients: Your booking requests and preferences are shared with artists to enable service delivery.

4.3 Legal Requirements

We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security assessments and updates
  • Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal and operational requirements
  • Portability: Request a copy of your data in a structured, machine-readable format
  • Opt-Out: Unsubscribe from marketing communications at any time by clicking the unsubscribe link in emails or adjusting your account settings
  • Cookie Preferences: Manage cookie preferences through your browser settings

To exercise these rights, please contact us at privacy@totallyflawless.com.

7. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal or operational purposes.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Totally Flawless

Email: privacy@totallyflawless.com

General Inquiries: hello@totallyflawless.com